Why do people want to invest in Gold?

Gold, which has been discovered and utilized by many cultures for thousands of years, is appreciated by the world owing to its value and extensive history. Throughout the centuries, this metal –Gold– is the one we fall back on when other forms of currency don’t work, or when inflation increases, money depreciates and stock market are in all red, gold still remain steadily or even more valuable. Here, gold plays as insurance against tough times. 

When you own gold, you own a physical valuable asset that can be easily passed on to others. Gold provides stable value, you don’t need to watch it closely like you would with a portfolio of stocks, mutual funds and bonds. 

In previous years, rising wealth in emerging markets has boosted the demand for gold in those economies, most of where gold becomes an integral part that can't be replaced. In China, where the gold bar is a traditional form of saving, the demand for gold is steadfast. India is the second-largest gold-consuming nation in the world, and its gold consumption is currently 672.4 metric tons annually (according toWorld Gold Councildata). The Indian wedding season in October is traditionally the time of the year that fuels the highest global demand for gold. 

Generally speaking, besides being funneled into jewelry making and fabrication, gold is continuously bought and hold for predominantly functions as a hedge against economic instability, and an instrument for preserving wealth.